Some of these tactics include things such as well thought out placement. For example, a busker will always seek out the prime spot where available. This spot is usually in a prominent area with a high degree of foot traffic. This in turn will translate into a good profit. Similarly, marketers at major companies will try to ensure good quality product placement for their items. Another tactic is to try to use some sort of prop or gimmick to encourage passersby to pause and show their interest. Often buskers who are young, who are talented, or who are confident in dressing up will receive more interest than other, more mainstream buskers.



This is because they have something that makes them stand out from the crowd. You may notice that buskers and performers will also often have a pet with them, or a funny prop such as a unicycle to get people's interest. Similarly, marketers will do the same in order to gather interest for their product.



Homeless marketing has a variety of different definitions, and can be interpreted as you see most fit. It can refer to savvy and canny means of getting a product out there and selling well, or it can refer to helping people to step back up into the world of employment through teaching them hand-selling and promotional skills. While it may not be a familiar term to you, it seems to be one that is gaining ground, and you may find that it won't be long until it enters the mainstream.